Vision: To Make Money Better
Mission: To Make $10M in Cash by 9/1/25
Core Values: Speed, Ownership, Winning
Today's Focus: Valuation Scorecard Conversion
Improve the Valuation Scorecard offer to increase conversion rate by 2%
Progress Dashboard
Revenue Goal
Time Remaining
Weekly Focus
+2.3% this week
Core Product Links
Nasdaq Newsletter
Daily market insights
Last accessed: 2 days agoROE Screener
Find high-ROE stocks
Last accessed: TodayInvestor Activity
Track investor moves
Last accessed: 5 days agoIndex Dashboard
Market performance
Last accessed: YesterdayInvestment Calculator
Run investment scenarios
Last accessed: 3 days agoResearch Report
In-depth analysis
Last accessed: 1 week agoInvestment Primer
Fintech Playbook
Last accessed: 4 days agoValuation Model
Investment Signals
Last accessed: YesterdaySupercharge Your Fintech Alpha
For money managers like you, making $5M+ investment decisions, speed is everything. Our trading signals and investment ideas are built to deliver 25%+ gains with high-conviction fintech picks—giving you the edge you need, fast.
Our Products
Nasdaq 100 Index Dashboard
Track fintech movers daily
- Daily Newsletter Updates
- Real-Time Index Signals
- Top Fintech Stock Picks
- Free Product Signup
Investment Calculator
Analyze fintech plays instantly
- Chrome/Workspace App
- Financial Analysis Tools
- Quick Fintech Valuations
- Exportable Reports
Valuation Scorecard
Publish winning research
- Course on Fintech Valuation
- Detailed Reports
- Newsletter Templates
- Sharable Insights
Financial Workflows
Master the fintech playbook
- Proven Sales Proposals
- Playbook Formula
- High-Conviction Signals
- Custom Fintech Strategies
Product Performance
Nasdaq 100 Index Dashboard
Monthly conversions
Investment Calculator
Monthly conversions
Valuation Scorecard
Monthly conversions
Financial Workflows
Monthly conversions
Current A/B Tests
Investment Calculator Pricing
In ProgressVariant A: $30
Variant B: $39
Valuation Scorecard CTA
CompletedVariant A: "GET ACCESS"
Variant B: "START NOW"
Winner: "GET ACCESS" (+31% conversion)
Product Improvement Roadmap
This Week: Investment Calculator UX
Simplify the calculator interface and add export to PDF functionality
Next Week: Valuation Scorecard Templates
Add 5 new industry-specific templates to the Valuation Scorecard
Two Weeks: Financial Workflows Onboarding
Create guided onboarding experience for Financial Workflows customers
Recent Customer Feedback
"The Investment Calculator is great, but I wish it had more export options."
"Valuation Scorecard templates saved me hours of work. Worth every penny!"
"Financial Workflows onboarding was confusing. Took me too long to get started."
Buyer Profile
Money managers making $5 million investment decisions
Fast decisions targeting fintech alpha
Drives 25%+ gains (high-conviction picks) boosts their edge
Investors searching for "fintech" keywords
Asset Managers
e.g., BlackRock, $10T AUM
Products Used
- Morningstar Direct
- PitchBook
Pain Points
Need granular data for portfolio construction and private market exposure
"How does NVDA fit my tech allocation?"
Why Our Solution
Comprehensive data (621,000+ securities), PitchBook's private market depth
Competitive Product Analysis
| Product | Estimated Price (Annual) | Buyer Profile | Pain Point | Delivery |
|---|---|---|---|---|
| Morningstar Direct | $10K-$20K per user | Asset Managers, Institutional Investors (e.g., BlackRock, Hedge Funds) | Need deep portfolio analytics, risk modeling (e.g., "How's QQQ performing?") | Web, API, Excel |
| PitchBook | $25K-$40K per seat | Private Equity, VC Firms (e.g., Sequoia Capital) | Lack of private market data (e.g., "What fintechs are funded?") | Web, API, Excel |
| Advisor Workstation | $5K-$10K per advisor | Financial Advisors, RIAs (e.g., Edward Jones) | Client reporting inefficiencies (e.g., "How do I show NDX exposure?") | Desktop, Web |
| Sustainalytics | $15K-$30K per license | Institutional Investors, Asset Managers | ESG compliance pressure (e.g., "Is my portfolio sustainable?") | Web, API, Data Feed |
| Managed Accounts | 0.20%-0.50% AUM fee | Wealth Managers (e.g., LPL Financial) | Scalability in portfolio management (e.g., "How do I manage 100 accounts?") | Web, Integrated |
| Morningstar Office | $3K-$7K per advisor | Independent Advisors, Small RIAs | Fragmented workflows (e.g., "How do I streamline ops?") | Cloud, Desktop |
| DBRS Credit Ratings | $10K-$25K per license | Fixed-Income Managers, Banks | Need reliable credit ratings (e.g., "What's this bond's risk?") | Web, API, Reports |
| Credit Analytics | $5K-$15K add-on | Same as DBRS, Risk Analysts | Credit modeling gaps (e.g., "How do I assess fintech debt?") | Web, API |
| ByAllAccounts | $2K-$5K per advisor | Advisors, Fintechs (e.g., Wealthfront) | Disconnected client data (e.g., "How do I see all accounts?") | Web, API |
| Morningstar.com Premium | $249/year (public price) | Individual Investors (DIY, retail) | Need research for personal portfolios (e.g., "Should I buy QQQ?") | Web, Mobile App |
Key Performance Metrics
Avg. Revenue Per User
↑ 12% this month
Conversion Rate
↑ 0.7% this month
Customer Retention
↓ 3% this month
Monthly Recurring Revenue
↑ 8% this month
Real-Time Dashboard
Google Tool Integrations
Google Analytics 4
Track website traffic, user behavior, and conversion metrics in real-time
Setup Steps:
- Create a Google Analytics 4 property
- Add the tracking code to your website
- Set up events and conversions
- Connect to the Google Analytics API
Google Tag Manager
Manage all your website tags without editing code
Setup Steps:
- Create a Tag Manager account and container
- Add the GTM code to your website
- Set up tags, triggers, and variables
- Publish your container
Looker Studio
Create customizable dashboards and reports from your data
Setup Steps:
- Connect your data sources (GA4, BigQuery, etc.)
- Create a new report
- Add charts and visualizations
- Share your dashboard
Firebase Analytics
App analytics solution that provides insight on app usage and user engagement
Setup Steps:
- Create a Firebase project
- Add the Firebase SDK to your app
- Implement event tracking
- View analytics in the Firebase console
Looker Studio
Create interactive dashboards and reports
Setup Steps:
- Connect your data sources
- Design your report layout
- Add charts and controls
- Share with stakeholders
Note: Connecting these tools requires API keys and proper configuration. Consult the documentation for each service for detailed integration steps.
This Week's Action Items
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